Chapman University MBA Travel Course
Scandinavian culture is incredible. I truly believe that the United States could learn a lot from the way Swedish people live, act, and do business. The most key take-a-ways about the culture are how humble they are and how much they care about the … [Continue reading]
If you visit Stockholm, you can visit the Nobel Museum. There is a 20 minute tour on Albert Nobel. He was born in Sweden and separated from his father at a very young age only to be reunited with him in Russia at the age of nine. Although … [Continue reading]
When you go to Stockholm City, You will be taken away by its beauty. The people are warm and friendly and most of the building are not just plane they have character, and tell a lot about the history of Sweden. One of the … [Continue reading]
The name Volvo comes from the Spanish verb verver which means to roll. Volvo means " I roll". Volvo was founded in 1924 By two visionaries Assar Gabrielson and Gustaf Larson. Volvo prides its self with safety. For them they can never under any … [Continue reading]
Well regardless if you are a hard core mobile gamer or not you should have heard about one of the most popular games in the world, Angry Birds! Once we got to Finland and dropped our luggage at the hotel we headed to Rovio Entertainment, the … [Continue reading]
It was very hard for me to properly pronounce the name of this city until my professor gave me the proper way to say it, it's pronounced “she left you.” Not the best selling point for the city but it was really funny that now I can say it perfectly. … [Continue reading]
Very nice to visit such a small unknown town in the middle of nowhere. It is said to be the home of the infamous Santa Claus. I went and visited the arctic circle and Santa Claus’s house but I didn’t see santa. It seemed like it was santa’s vacation … [Continue reading]
Once we reached the beautiful city of Stockholm we headed to the hotel, dropped off our bags, and changed into some proper attire in the hotel restroom because our rooms were not yet ready. We then grabbed a quick bite to eat and embarked on a … [Continue reading]
At the Creative Summit in Skelleftea, there were two main things that were absolutely overwhelming. First was the emphasis on marketing via emotions. Capitalize on the emotions of consumers in order to leverage their loyalty. Adidas VFW sensorial … [Continue reading]
Ericsson is a Swedish multinational provider of communications technology and services. They are a world leader in the rapidly changing environment of communications and technology. They provide equipment, software, and services to mobile and fixed … [Continue reading]
During this week of our trip, we visited two of Sweden’s powerhouses, Volvo and IKEA. We started at Volvo Cars’ headquarters, known as the “Eagle’s Nest,” for a session on innovation and supply chain transformation, followed by a tour of the factory floor. Walking into a building with that kind of nickname, you expect a […]
Saab Technologies I didn’t expect a company visit to be one of the most memorable parts of this trip, but our stop at Saab Technologies in Stockholm ended up sticking with me more than I thought it would. Saab isn’t a company most Americans think about day-to-day, but in Sweden it’s almost a household name. […]
The Volvo Example: Volvo is known worldwide for Swedish safety and engineering. However, when selling outside of Scandinavia, they have to customize heavily. In the US, they build larger SUVs with bigger cup holders and stronger hybrid engines to fit long American road trips. In other global markets with poor roads or heavy traffic, they have […]
