Chapman University MBA Travel Course
It was very hard for me to properly pronounce the name of this city until my professor gave me the proper way to say it, it's pronounced “she left you.” Not the best selling point for the city but it was really funny that now I can say it perfectly. … [Continue reading]
Very nice to visit such a small unknown town in the middle of nowhere. It is said to be the home of the infamous Santa Claus. I went and visited the arctic circle and Santa Claus’s house but I didn’t see santa. It seemed like it was santa’s vacation … [Continue reading]
Once we reached the beautiful city of Stockholm we headed to the hotel, dropped off our bags, and changed into some proper attire in the hotel restroom because our rooms were not yet ready. We then grabbed a quick bite to eat and embarked on a … [Continue reading]
At the Creative Summit in Skelleftea, there were two main things that were absolutely overwhelming. First was the emphasis on marketing via emotions. Capitalize on the emotions of consumers in order to leverage their loyalty. Adidas VFW sensorial … [Continue reading]
Ericsson is a Swedish multinational provider of communications technology and services. They are a world leader in the rapidly changing environment of communications and technology. They provide equipment, software, and services to mobile and fixed … [Continue reading]
Rovio created the most popular and successful game ever, the Angry Bird franchise. Reaching over 2 billion downloads; this game has created a cultural movement within itself. By focusing on fans and not customers, the company is able to stay true … [Continue reading]
Question: Is it possible to have a global culture for all of your markets around the world? Answer: No Questions: Do you foresee that happening as a possibility in the near future? Answer: On a global scale it is nearly impossible. Spotify … [Continue reading]
Yesterday we had the privilege to visit the headquarters of Volvo. It was an interactive and eye opening experience. From test-driving cars to witnessing the innovations behind the scenes, we were able to explore the inner workings of the company. … [Continue reading]
The United States has had a profound influence on the world with Scandinavia being especially influenced. Scandinavia has been heavily shaped by World War II, the Cold War, and the geopolitical landscape since. Sandwiched between the influences of … [Continue reading]
As the group headed south from Kukkolaforsen, a two-hour trip took us to the city of Luleå. The city of Luleå is home to the science park responsible for bringing Facebook’s newest datacenter to date back in 2011. The first presenter, CEO Matz Engman … [Continue reading]
Walking into Saab’s showroom, the first thing I noticed was the hardware. The Gripen with the Swedish flag on the tail. Across the room, a T-7A Red Hawk in USAF livery. Two aircraft, two very different customers. Before coming to Sweden, I knew of Saab through the cars. That brand was sold off years ago, […]
We had just spent a couple days in Northern Sweden, particularly the small town of Skelleftea, and this may have been the closest me and Henry have experienced being nearest to the Arctic Circle since I don’t remember my Cruise to Alaska at less than 1 year old. Anyways, when riding over to the Wood […]
Hej! There’s something kind of wild about sitting in a room full of strangers — academics, business people, city planners, students — and being asked one simple question: What is a campus actually for? That’s exactly what happened today in Skellefteå, Sweden, as part of a workshop called Campus in 50 Years: Learning, Environments, and […]
