Ericsson

Ericsson When most consumers think of Ericsson, the product they think of is the early cellular phone that Ericsson had on the market. But as we all know this device would be the last consumer cellular product that Ericsson would have available. So what has Ericsson done since then? In the eyes of most consumers, […]

Spotify

The music industry has involved rapidly throughout the past century. Of course styles and genres have changed but many new genres have been created as well, especially with new technologies available. But technology has also been an enemy to the artists in the music industry. With sites such as Napster and Kazaa, music was acquired […]

Lulea Science Park

Lulea Science Park How did the small town in the north of Sweden attract such a great company as Facebook? Lulea has many reasons to boast for this accomplishment. Every European country and countries around the world wanted Facebook to build its database centers there, but Lulea won this competition. The journey was long but […]

Chris Hope Recap

This is one of the most unforgettable experiences I will have in my lifetime. Being able to see many of the world’s top companies such as Spotify, Volvo, and Rovio and how they conduct their business has provided me with a lot of insight on how different companies around the world function. Being able to […]

Team öl snälla: Creative Summit 2014

June 12- June 13, 2014: Our class had the honor of attending one of Sweden’s most unique marketing conventions called Creative Summit located in Skellefteå, at the Nordanå Theater. The purpose of Creative Summit is to bring creative minds from around the world together and allow them to share their stories while networking with other […]

Team öl snälla: Rovio & It’s Angry Birds

June 6, 2014, Angry Birds is the most successful mobile game App of its time.  For example the game has 2 Billion unique smartphone downloads across all mobile platforms and has become a global sensation attracting a different array of target markets and age groups allowing the game to reach the top spot in the […]

Team öl snälla: Volvo Visit

On June 2, 2014, our team as well as our other classmates accompanying us on our Scandinavia trip recieved the opportunity to visit the Volvo Company, which is a Swedish multinational automobile manufacturing company headquartered in Gothenburg, Sweden.  Before going to the brand experience center, we were able to test drive Volvo’s different array of […]

Chris Hope Intro (Team öl snälla)

Hello Fellow Readers! For the next two weeks, me and my teammate, Nick Meyer, will be blogging about our perceptions of Scandinavian culture and how it defines the way local companies conduct their global business strategies.  We are both currently first year MBA students at Chapman University in Orange County and will be blogging about our future audits […]

Nick Meyers’ introduction

Dear fellow travelers and readers, We are sitting here in class the night before we leave to Scandinavia and I still am in awe and shock that we are leaving in such a short period of time. This week has gone by so fast and it seems finals have just ended. It appears we have […]