Arriving in Stockholm: A Networking Night and One Conversation We Kept Thinking About

Stockholm hits differently than Skellefteå. It’s older, denser, more visually layered, and the evening we arrived it was golden hour in a city that clearly knows how to use it. We didn’t have long to settle in before heading to the night’s main event.

The SACC Alumni Summer After Work was hosted by the Swedish-American Chamber of Commerce, Chapman University, and TechSverige, themed around how Sweden is building the tech leaders of tomorrow. On paper it was a networking mixer. In practice it was one of the more honest conversations we had on the entire trip.

The venue was warm and intimate, the kind of room where people actually talk to each other instead of collecting business cards. We met students and early-career professionals who had built real lives in Stockholm and were genuinely invested in what the tech scene here was becoming. The conversations were less polished than anything we had heard in a conference hall, which made them more useful. People were willing to say what they actually thought.

One moment stood out above the rest. A student in the room pushed back against the optimism of the evening with a genuinely sharp observation: his concern that AI was eroding cognitive skills, that the convenience of the tools was quietly coming at the cost of the capacity to think without them. It was unscripted and unpolished and it landed harder than anything said from a stage that week. Especially right after the AI session in Skellefteå that half the room had walked out of.

There is something worth paying attention to in the gap between how Sweden talks about technology at the institutional level and how the people actually building careers inside it feel about where things are headed. We are not sure what to do with that observation yet, but it is one we are carrying into the rest of the trip.

Next up: Saab Technologies.

What a Conference in the Arctic Taught Us About Selling Green Without Saying a Word

Day one in Skellefteå was a full conference day, and it turned out to be one of the more unexpectedly useful days of the trip for our Selling Green thesis.

The event was hosted by Future Place Leadership, a Nordic organization focused on how cities and regions attract talent and investment. The 2026 theme was “Resilient Future Places: From Adapting to Advancing,” and the room was a mix of city planners, business leaders, academics, and us, a group of Chapman MBA students trying to figure out what any of it had to do with sustainability marketing. It had a lot to do with it, as it turned out.

What struck us first was the aesthetic of the event itself. Warm wood staging, plants, clean minimal design, no corporate banners screaming sustainability commitments at you. And yet the entire conversation was about resilience, long-term thinking, and building places people actually want to live and work in. Those are sustainability values. They just weren’t packaged that way. Nobody needed to label it. That is exactly the dynamic we came here to study.

Our professor also presented a session on Chapman’s Business in Scandinavia program, which was a nice moment of seeing our own university represented on that stage. Throughout the day we also heard from speakers with ties to Volvo and IKEA. The Volvo analytics talk was particularly interesting from an operations standpoint, covering how data shapes decision-making at scale. The IKEA session touched on campus design and how physical spaces reflect company values, which connected directly to our thesis. We’ll be honest that the details blurred a little after several hours of back-to-back sessions.

Then there was the AI session. It was entry-level enough that several of us quietly excused ourselves before it finished. Not a knock on the speaker personally, but if you are presenting AI to a room of MBA students in 2026, the bar has moved. What it confirmed for us is something we hadn’t expected to take away from a conference in northern Sweden: the country is genuinely ahead on sustainability, design, and systems thinking. On AI adoption and applied literacy, the gap is much less clear. That observation has stayed with us.

We left Skellefteå the next morning and headed south to Stockholm. More on that in the next post.

Scandinavian Companies: Challenges and Key Success Factors

My teammate Donald and I, MBA students at Chapman University, participated in a study abroad program in Sweden. During our visit to Volvo Cars in Gothenburg, we learned how a global company adapts its strategy across different markets while … [Continue reading]

From Skelleftea to Malmo, Tak/Tack Scandinavia!

After 11 days in Scandinavia, it was time to leave our once in a lifetime experience. Not only did we all expand our understanding of how businesses in Scandinavia tackle issues such as waste management, keeping up with changing consumer needs, … [Continue reading]

IKEA’s Challenges and Key Success Factors (Study Abroad Reflection)

My teammate Donald and I are MBA students at Chapman University (USA). Together with our professor Niklas and classmates, we are participating in a study abroad program in Sweden. During our visit to IKEA in Malmö, we learned how global companies … [Continue reading]

From Shop Floors to Innovation Hubs: Mapping Sweden’s Macroeconomic Engines

We recently visited Volvo, the iconic vehicle company that defines Sweden’s international success in the automotive industry. While others might associate Sweden with different cultural staples, business and innovation are the first things that cross … [Continue reading]

A Bitter Sweet Ending

It only felt right that our final business visit was a trip IKEA Malmo. After two weeks of studying scandanavian bsuinesses, we ended at the brand that exported Scandinavia to the rest of the world, one Allen key at a time. However this was not just … [Continue reading]

What agency is leading the change in business and marketing in the Nordic countries?

One agency stands out among the many that are leading the way. It is made up of numerous small, independent individuals and companies that work together, support one another, and contribute to the success of the larger organization. While hosted by … [Continue reading]

Smiles before Revenue

Stylt is a Gothenburg-based hospitality design and branding studio that’s been operating since 1988. Over 400 restaurants and 250 hotels globally, design awards from UNESCO to the World Hotel Awards, and a client list that runs from boutique … [Continue reading]

How Social Media Can Help Bring New Talent To New Locations

During our time in Skellefteå, Sweden, participating in PLACENordic – The Place Attractiveness Conference, representatives from many different organizations and countries came together. We discussed what makes people want to live, work, study, … [Continue reading]