During this week of our trip, we visited two of Sweden’s powerhouses, Volvo and IKEA. We started at Volvo Cars’ headquarters, known as the “Eagle’s Nest,” for a session on innovation and supply chain transformation, followed by a tour of the factory floor. Walking into a building with that kind of nickname, you expect a […]
No Instructions Included: What Sweden Taught Me About Building Things That Last
What a Swede Trip to Stockholm!
Saab Technologies I didn’t expect a company visit to be one of the most memorable parts of this trip, but our stop at Saab Technologies in Stockholm ended up sticking with me more than I thought it would. Saab isn’t a company most Americans think about day-to-day, but in Sweden it’s almost a household name. […]
Arriving in Stockholm: A Networking Night and One Conversation We Kept Thinking About
Stockholm hits differently than Skellefteå. It’s older, denser, more visually layered, and the evening we arrived it was golden hour in a city that clearly knows how to use it. We didn’t have long to settle in before heading to the night’s main event. The SACC Alumni Summer After Work was hosted by the Swedish-American […]
What a Conference in the Arctic Taught Us About Selling Green Without Saying a Word
Day one in Skellefteå was a full conference day, and it turned out to be one of the more unexpectedly useful days of the trip for our Selling Green thesis. The event was hosted by Future Place Leadership, a Nordic organization focused on how cities and regions attract talent and investment. The 2026 theme was […]
What Will Campus Look Like in 2076? A Day in Skellefteå Got Me Thinking
Hej! There’s something kind of wild about sitting in a room full of strangers — academics, business people, city planners, students — and being asked one simple question: What is a campus actually for? That’s exactly what happened today in Skellefteå, Sweden, as part of a workshop called Campus in 50 Years: Learning, Environments, and […]
From L.A. to Scandinavia: Selling Green and What We’re Here to Find Out
Hi everyone! We’re Heba Baker and Josh Garcia, and we’re excited to introduce ourselves before we head out on this trip. Heba joined Chapman’s MBA flex program in Spring 2025, and Josh has been at it since Fall 2024. Between the two of us, we bring backgrounds in operations, business development, and marketing, along with […]






