Chapman University MBA Travel Course
During our visit to Stockholm University, we met with a marketing professor who discussed marketing concepts that underlie the strategies companies employ in the advertisements I am exposed to on a daily basis. These strategies revolve around the … [Continue reading]
For the last meeting of the trip, we had the pleasure to visit the Volvo Group, located in Gothenburg! The meeting was led by Martin Lundstedt who is the President and CEO of the entire company. It was quite remarkable seeing someone who has over … [Continue reading]
This blog post serves as a love letter to the country that I feel so fortunate to have experienced over the past 3 weeks. I've found that a lot of the ideals that I hold are also embedded within the country's values. Take environmental … [Continue reading]
It was first during our visit to the Finnish Institute where we learned just how essential the sauna was to the Finnish culture; as Sweden and Finland are inextricably linked neighbors with hardly any differences between cultures, we also learned how … [Continue reading]
On Friday, June 2nd 2022 we had the opportunity to visit Stockholm University. We were greeted by Professor Jacob Ostberg who specializes in teaching marketing and advertising. Stockholm University is regarded as one of the top 100 … [Continue reading]
Business Sweden's purpose is to help Swedish companies grow their global sales and international companies invest and expand in Sweden. They have an array of offices which they utilize to their advantage when helping companies and startups expand. … [Continue reading]
Media Evolution is a nonprofit organization that brings together the innovative tech agencies, the creatives, the big corps, the strategists, and the local municipalities. Their goal is to foster growth and innovation in the digital world. They do so … [Continue reading]
Our day started with a tour of Volvo Cars and its factory. We got an inside view of how their vehicles are produced and the steps that are needed throughout the process. We were then able to go and have a sit down with Martin Lundstedt who is the CEO … [Continue reading]
at Volvo Car's Headquarters For our last business visit in Sweden, we ended with a bang visiting the Volvo Cars manufacture and headquarters in Gothenburg where all the magic happens. It was definitely a very memorable visit for a lot of us … [Continue reading]
Hello from Gothenburg! During our last stop through Sweden, we have found ourselves in the heart of Gothenburg, Sweden’s second largest city. In such a short amount of time we have explored and obtained a vast knowledge of the Scandinavian outlook on … [Continue reading]
It has officially been a week since we left Sweden, and we are missing it every second! Even the rain, believe it or not. The different cities we visited were full of so much culture and beauty. We will all miss walking around the streets and taking in the scenery that the country has to […]
Sweden is becoming well known as an innovation powerhouse. But how is this possible for such a small country? When in Stockholm, we were lucky to visit Business Sweden, which is a consulting firm that helps with company expansion. Its mission statement is to help Swedish companies grow global sales and international companies invest and […]
Business Sweden established themselves by stating, “We are business developers with a unique mandate to help Swedish companies grow global sales and international companies invest and expend in Sweden.” The mission of the Business Sweden is to assist startup companies with the creation and expansion of the company. According to Cecilia Ă–berg Leiram, their mission […]
