The Volvo Example: Volvo is known worldwide for Swedish safety and engineering. However, when selling outside of Scandinavia, they have to customize heavily. In the US, they build larger SUVs with bigger cup holders and stronger hybrid engines to fit long American road trips. In other global markets with poor roads or heavy traffic, they have […]
Issues related to conducting Business and Marketing Products or Services in the Nordic region
Posted on June 17, 2026 Written by
Scandinavian Companies: Challenges and Key Success Factors
Posted on June 14, 2026 Written by
My teammate Donald and I, MBA students at Chapman University, participated in a study abroad program in Sweden. During our visit to Volvo Cars in Gothenburg, we learned how a global company adapts its strategy across different markets while maintaining its Scandinavian identity. The visit provided valuable insights into both the challenges and success factors […]
IKEA’s Challenges and Key Success Factors (Study Abroad Reflection)
Posted on June 14, 2026 Written by
My teammate Donald and I are MBA students at Chapman University (USA). Together with our professor Niklas and classmates, we are participating in a study abroad program in Sweden. During our visit to IKEA in Malmö, we learned how global companies adapt products and strategies for different countries. The Challenges IKEA Faces 1. The Need […]
What agency is leading the change in business and marketing in the Nordic countries?
Posted on June 11, 2026 Written by
One agency stands out among the many that are leading the way. It is made up of numerous small, independent individuals and companies that work together, support one another, and contribute to the success of the larger organization. While hosted by Alliance Agency, we had the honor of meeting many members of the team as […]
How Social Media Can Help Bring New Talent To New Locations
Posted on June 9, 2026 Written by
During our time in Skellefteå, Sweden, participating in PLACENordic – The Place Attractiveness Conference, representatives from many different organizations and countries came together. We discussed what makes people want to live, work, study, invest, and stay in a specific place. One central problem emerged: how to find, retain, and help locations with declining populations attract […]
What We Should Learn to Prepare For a Better Future?
Posted on June 1, 2026 Written by
Hello Readers, I am Rose Nguyen, and my teammate Donald and I are both MBA students at Chapman University in the USA. Along with our professor, Niklas, and our fellow MBA classmates, we are participating in a study abroad course at Campus Skellefteå University Alliance today on June 1, 2026. During our visit, we learned […]
The Land of the Midnight Sun: Study abroad Scandinavia 2026 course
Posted on May 31, 2026 Written by
Hello readers, Donald and Rose are here live in Sweden currently. We are eager to introduce ourselves to the community. We our both in the Chapman MBA Flex program. Our blog name is Sunshine, and we are looking forward to shine some light on our time here with all the readers. We are both international […]
