Chris Hope Intro (Team öl snälla)

Hello Fellow Readers!

For the next two weeks, me and my teammate, Nick Meyer, will be blogging about our perceptions of Scandinavian culture and how it defines the way local companies conduct their global business strategies.  We are both currently first year MBA students at Chapman University in Orange County and will be blogging about our future audits & experiences in Scandinavia to inform our readers about the cultural differences in Sweden & Finland and how it effects the way their local firms operate and manage their businesses.  The introduction of the internet and global marketplace has steadily increased the speed and options at which people can communicate and shape their strategical approaches to manifest the topic known as International Business.  Although there is a bountiful amount of information about how a company should theoretically address its external & internal environment on a global scale,  many firms fail to achieve international success due to misunderstandings of different cultures from different countries.  For example, in Japan a person is usually expected to maintain his or her job at a given company for a long period of time, while in the United States it is acceptable for a person to job hop assuming either he or she is not under performing in the work place.  Furthermore, this difference in country expectations leads to how companies should form their company's culture, motivate their employees, and compete in the global marketplace. To shed light, a company in Japan wouldn't base an employee's advancement on the quality of his or her work, but allocate more weight to the length of the employee's tenure, with the inverse holding true for companies the United States.   By implementing strategies & guidelines that don't fully integrate with a country's culture, firms could see slow international growth, or even failure given the degree of inconstancy and disconnect between the company and the country's cultural values.  To give a quick overview, Nick and I will be visiting and analyzing different companies such as Spotify and Volvo and post a blog expressing our views on how differences in culture effect their global strategies in all aspects of business.  Our team will end our blogging spree after attending the Creative Summit in Sweden, which is a convention where people from all over Europe come together to share their knowledge and views about the creative processes they use for their given occupations and how their success could be used to further develop global brands.  Thank you fellow readers for spending your time reading this post, and I hope you stay hungry for what Team öl snälla has in store for you and that your wanderlust curiosity is as high as ours is.

-Christopher Hope