Chapman University MBA Travel Course
Rovio created the most popular and successful game ever, the Angry Bird franchise. Reaching over 2 billion downloads; this game has created a cultural movement within itself. By focusing on fans and not customers, the company is able to stay true … [Continue reading]
Question: Is it possible to have a global culture for all of your markets around the world? Answer: No Questions: Do you foresee that happening as a possibility in the near future? Answer: On a global scale it is nearly impossible. Spotify … [Continue reading]
Yesterday we had the privilege to visit the headquarters of Volvo. It was an interactive and eye opening experience. From test-driving cars to witnessing the innovations behind the scenes, we were able to explore the inner workings of the company. … [Continue reading]
The United States has had a profound influence on the world with Scandinavia being especially influenced. Scandinavia has been heavily shaped by World War II, the Cold War, and the geopolitical landscape since. Sandwiched between the influences of … [Continue reading]
As the group headed south from Kukkolaforsen, a two-hour trip took us to the city of Luleå. The city of Luleå is home to the science park responsible for bringing Facebook’s newest datacenter to date back in 2011. The first presenter, CEO Matz Engman … [Continue reading]
As the majority of the group decided to take the local bus to Spotify headquarters in Stockholm, Sweden, Kamran and I, decided to take the 25min walk to see the great scenery. Spotify, as the title say’s, wants to create personal global stories … [Continue reading]
"A Networked society" is the motto and core belief of Ericsson, a world wide giant, and what we heard numerous times during our visit of this global firm. To the average consumer the name Ericsson might be completely forgotten or even meaningless, … [Continue reading]
Rovio Entertainment is a Finnish game developer founded in 2003, and an industry-changing entertainment media company that is the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international … [Continue reading]
Nightlife in Stockholm is generally quite good, with lots of very beautiful people and nights that never seem to end. One thing we came to realize quickly was that bouncers in Stockholm are extremely picky. Make sure you dress up, get there early, … [Continue reading]
In our first business visit in Stockholm we had a chance to travel to Silicon Valley of Sweden, Kista and got to know Ericsson, one of the pioneers in … [Continue reading]
During this week of our trip, we visited two of Sweden’s powerhouses, Volvo and IKEA. We started at Volvo Cars’ headquarters, known as the “Eagle’s Nest,” for a session on innovation and supply chain transformation, followed by a tour of the factory floor. Walking into a building with that kind of nickname, you expect a […]
Saab Technologies I didn’t expect a company visit to be one of the most memorable parts of this trip, but our stop at Saab Technologies in Stockholm ended up sticking with me more than I thought it would. Saab isn’t a company most Americans think about day-to-day, but in Sweden it’s almost a household name. […]
The Volvo Example: Volvo is known worldwide for Swedish safety and engineering. However, when selling outside of Scandinavia, they have to customize heavily. In the US, they build larger SUVs with bigger cup holders and stronger hybrid engines to fit long American road trips. In other global markets with poor roads or heavy traffic, they have […]
