Scandinavian culture is incredible. I truly believe that the United States could learn a lot from the way Swedish people live, act, and do business. The most key take-a-ways about the culture are how humble they are and how much they care about the rest of the world. Their civic duty is limitless and that […]
The Nobel Museum
If you visit Stockholm, you can visit the Nobel Museum. There is a 20 minute tour on Albert Nobel. He was born in Sweden and separated from his father at a very young age only to be reunited with him in Russia at the age of nine. Although Albert Nobel wanted to be come […]
The Vasa: The world’s only preserved Seventeenth Century Ship
When you go to Stockholm City, You will be taken away by its beauty. The people are warm and friendly and most of the building are not just plane they have character, and tell a lot about the history of Sweden. One of the most marvelous places to visit is the Vasa Museum. It […]
Team Potatis: Safety Test of Volvo
The name Volvo comes from the Spanish verb verver which means to roll. Volvo means ” I roll”. Volvo was founded in 1924 By two visionaries Assar Gabrielson and Gustaf Larson. Volvo prides its self with safety. For them they can never under any circumstances compromise the safety of the passengers. We had a great […]
How do you like Angry Birds?
Well regardless if you are a hard core mobile gamer or not you should have heard about one of the most popular games in the world, Angry Birds! Once we got to Finland and dropped our luggage at the hotel we headed to Rovio Entertainment, the company behind Angry Birds. We arrived there and […]
Skelleftea and the Creative Summit
It was very hard for me to properly pronounce the name of this city until my professor gave me the proper way to say it, it’s pronounced “she left you.” Not the best selling point for the city but it was really funny that now I can say it perfectly. We visited this city to […]
Kukkolaforsen
Very nice to visit such a small unknown town in the middle of nowhere. It is said to be the home of the infamous Santa Claus. I went and visited the arctic circle and Santa Claus’s house but I didn’t see santa. It seemed like it was santa’s vacation summer house that Mrs Claus didn’t know […]
Team Pitea visit to Spotify
Once we reached the beautiful city of Stockholm we headed to the hotel, dropped off our bags, and changed into some proper attire in the hotel restroom because our rooms were not yet ready. We then grabbed a quick bite to eat and embarked on a two-mile walk to the wonderful company Spotify. To be […]
Creative Summit
At the Creative Summit in Skelleftea, there were two main things that were absolutely overwhelming. First was the emphasis on marketing via emotions. Capitalize on the emotions of consumers in order to leverage their loyalty. Adidas VFW sensorial journey was the main example of how to do this. Liz Sivell goes into great detail […]
The Visit to Ericsson
Ericsson is a Swedish multinational provider of communications technology and services. They are a world leader in the rapidly changing environment of communications and technology. They provide equipment, software, and services to mobile and fixed network operations all over the globe. The company is a powerhouse for many reasons. It all begins with the way […]












