Volvo… The Future of Automotive Design

We have arrived in Gothenburg, Sweden. A city full of  vibrant people, culture, innovative companies, and the home of Volvo Automotive. We would like to welcome you to Volvo! Since being purchased by Geely Group in 2011, Volvo has redesigned its brand of consumer automobile. The new transformation strategy for Volvo is to attract customers that […]

Landing in wonderful city “Gothenburg”

While we are writing this blog, we are currently on the super fast  SJ train heading to Stockholm, the public transport in Sweden is really good, more than half of the people in Gothenburg city using busses, trams and ferry! rather than their personal car. For tourists, we can use the application called Vasttrafik To-Go […]

Eshwar and Nathan Invade Scandinavia

The best candy in the world is Daim. This is not questionable. It is made of delicious chocolate and toffee and can be purchased at a furniture store called IKEA. IKEA is a Swedish invention. In fact, there are a number of reasons why IKEA is Swedish and not Canadian or Chinese, for example. One of […]

Broads Abroad

Hi everyone! Mollie and Nika here live from Chapman University getting ready to embark on an adventure of a lifetime.  We are both Southern California natives and we just finished our first year at Chapman in the MBA program! We are excited to experience the Scandanvian  culture in every way. When we think of Scandinavia, […]

This is how we think about Scandinavia before going

Scandinavia is always the dream place since I was young. My father once took business trip to there and brought back a lot of beautiful pictures. There has blue ocean There has green park There has nice view There has cool sculpture There has clean street There have solders in different heights…… I am so […]

Business in Scandinavia: Pre-Departure

Hello! Hallå! Tere! Hei! We are Team16-1 and are ready for Business in Scandinavia!! Meet the team members: Kyla Javier: I am a 25 year old Masters student from Orange County and I am ready to jet set out of the United States! I have always been fascinated with Scandinavia as I am a quarter Norwegian […]

Ericsson

Ericsson When most consumers think of Ericsson, the product they think of is the early cellular phone that Ericsson had on the market. But as we all know this device would be the last consumer cellular product that Ericsson would have available. So what has Ericsson done since then? In the eyes of most consumers, […]

Spotify

The music industry has involved rapidly throughout the past century. Of course styles and genres have changed but many new genres have been created as well, especially with new technologies available. But technology has also been an enemy to the artists in the music industry. With sites such as Napster and Kazaa, music was acquired […]

Sunday’s celebration in Finland

We were just walking on the streets of Helsinki and then there they were, they could not be ignored. Who in the world can ignore a procession of beautiful women in the streets of Helsinki, adorned with the most shinny and colorful ornaments, blasting the whole town with a variety of Brazilian music and gyrating […]

Lulea Science Park

Lulea Science Park How did the small town in the north of Sweden attract such a great company as Facebook? Lulea has many reasons to boast for this accomplishment. Every European country and countries around the world wanted Facebook to build its database centers there, but Lulea won this competition. The journey was long but […]