If you visit Stockholm, you can visit the Nobel Museum. There is a 20 minute tour on Albert Nobel. He was born in Sweden and separated from his father at a very young age only to be reunited with him in Russia at the age of nine. Although Albert Nobel wanted to be come […]
The Vasa: The world’s only preserved Seventeenth Century Ship
When you go to Stockholm City, You will be taken away by its beauty. The people are warm and friendly and most of the building are not just plane they have character, and tell a lot about the history of Sweden. One of the most marvelous places to visit is the Vasa Museum. It […]
Team Potatis: Safety Test of Volvo
The name Volvo comes from the Spanish verb verver which means to roll. Volvo means ” I roll”. Volvo was founded in 1924 By two visionaries Assar Gabrielson and Gustaf Larson. Volvo prides its self with safety. For them they can never under any circumstances compromise the safety of the passengers. We had a great […]
How do you like Angry Birds?
Well regardless if you are a hard core mobile gamer or not you should have heard about one of the most popular games in the world, Angry Birds! Once we got to Finland and dropped our luggage at the hotel we headed to Rovio Entertainment, the company behind Angry Birds. We arrived there and […]
Creative Summit
At the Creative Summit in Skelleftea, there were two main things that were absolutely overwhelming. First was the emphasis on marketing via emotions. Capitalize on the emotions of consumers in order to leverage their loyalty. Adidas VFW sensorial journey was the main example of how to do this. Liz Sivell goes into great detail […]
The Visit to Ericsson
Ericsson is a Swedish multinational provider of communications technology and services. They are a world leader in the rapidly changing environment of communications and technology. They provide equipment, software, and services to mobile and fixed network operations all over the globe. The company is a powerhouse for many reasons. It all begins with the way […]
The Family of Angry Birds
Rovio created the most popular and successful game ever, the Angry Bird franchise. Reaching over 2 billion downloads; this game has created a cultural movement within itself. By focusing on fans and not customers, the company is able to stay true to this cultural movement it has set in motion. Ambition and team work […]
Spotify: Music For Everyone!
Question: Is it possible to have a global culture for all of your markets around the world? Answer: No Questions: Do you foresee that happening as a possibility in the near future? Answer: On a global scale it is nearly impossible. Spotify has dominated the music streaming industry in ways no other company can imagine. […]
Culture. Evolution. Volvo.
Yesterday we had the privilege to visit the headquarters of Volvo. It was an interactive and eye opening experience. From test-driving cars to witnessing the innovations behind the scenes, we were able to explore the inner workings of the company. Built around the idea of safety in the early 1920’s, the company has gone through […]
Luleå Science Park
As the group headed south from Kukkolaforsen, a two-hour trip took us to the city of Luleå. The city of Luleå is home to the science park responsible for bringing Facebook’s newest datacenter to date back in 2011. The first presenter, CEO Matz Engman noted that “Facebook has put them on the map, in the […]