Chapman University MBA Travel Course
The first stop of our Travel Course is Gothenburg. It was very excited to visit the very famous car brand Volvo Car Corporation headquarters and its brand experience centre. Nordic people always care about the quality and details of life. Volvo Cars … [Continue reading]
Time to get back to work after our fika. After three exciting days in Goeteborg culminating in the Post Hotel Bar that was recommended to us by several locals, we took the morning train to Sweden’s capital city of Stockholm. We wasted no time in … [Continue reading]
Lindholmen Science Park is not so much a place physical production; it is more of a place that produces ideas. Formerly a busy Gothenberg shipyard, it is now home to large collection of companies that are developing future technologies. It is a place … [Continue reading]
The next leg of our Scandinavian adventure placed us in beautiful and busy Stockholm, Sweden. In the interest of continuity, the theme of Gothenberg was apparent in a holistic sense throughout the city. Many American brands and products hung on … [Continue reading]
It almost comes to the end of our trip in Sweden. We visited a lot of companies while listening to many talks and sharing. Even though we got tired from the busy schedule, we still get good experiences from many local companies and speakers. Every … [Continue reading]
So now it is time to start our blog. We are traveling by train to Stockholm after spending three days in the beautiful city of Goeteborg. Our visit there included a stop at Volvo Cars world headquarters followed by a delicious dinner with members of … [Continue reading]
We have arrived in Gothenburg, Sweden. A city full of vibrant people, culture, innovative companies, and the home of Volvo Automotive. We would like to welcome you to Volvo! Since being purchased by Geely Group in 2011, Volvo has redesigned its … [Continue reading]
Our first day in Gothenburg, Sweden we visited Volvo's Brand Experience Center. Before we embarked on our journey to Sweden, we had little brand awareness of Volvo. It is actually both our first time in Scandinavia! In this blog, we discuss how Volvo … [Continue reading]
Hello! Hallå! Tere! Hei, From Kyla & Victoria! As we make our journey to Stockholm we wanted to take the time to reflect on Goteborg and our company visits: Day 1: Our first stop was the Lindholmen Science Park, which was located close … [Continue reading]
While we are writing this blog, we are currently on the super fast SJ train heading to Stockholm, the public transport in Sweden is really good, more than half of the people in Gothenburg city using busses, trams and ferry! rather than their … [Continue reading]
During this week of our trip, we visited two of Sweden’s powerhouses, Volvo and IKEA. We started at Volvo Cars’ headquarters, known as the “Eagle’s Nest,” for a session on innovation and supply chain transformation, followed by a tour of the factory floor. Walking into a building with that kind of nickname, you expect a […]
Saab Technologies I didn’t expect a company visit to be one of the most memorable parts of this trip, but our stop at Saab Technologies in Stockholm ended up sticking with me more than I thought it would. Saab isn’t a company most Americans think about day-to-day, but in Sweden it’s almost a household name. […]
The Volvo Example: Volvo is known worldwide for Swedish safety and engineering. However, when selling outside of Scandinavia, they have to customize heavily. In the US, they build larger SUVs with bigger cup holders and stronger hybrid engines to fit long American road trips. In other global markets with poor roads or heavy traffic, they have […]
