Scandinavian culture is incredible. I truly believe that the United States could learn a lot from the way Swedish people live, act, and do business. The most key take-a-ways about the culture are how humble they are and how much they care about the rest of the world. Their civic duty is limitless and that […]
The Nobel Museum
Posted on June 18, 2014 Written by
If you visit Stockholm, you can visit the Nobel Museum. There is a 20 minute tour on Albert Nobel. He was born in Sweden and separated from his father at a very young age only to be reunited with him in Russia at the age of nine. Although Albert Nobel wanted to be come […]
The Vasa: The world’s only preserved Seventeenth Century Ship
Posted on June 18, 2014 Written by
When you go to Stockholm City, You will be taken away by its beauty. The people are warm and friendly and most of the building are not just plane they have character, and tell a lot about the history of Sweden. One of the most marvelous places to visit is the Vasa Museum. It […]
Team Potatis: Safety Test of Volvo
Posted on June 18, 2014 Written by
The name Volvo comes from the Spanish verb verver which means to roll. Volvo means ” I roll”. Volvo was founded in 1924 By two visionaries Assar Gabrielson and Gustaf Larson. Volvo prides its self with safety. For them they can never under any circumstances compromise the safety of the passengers. We had a great […]
Creative Summit
Posted on June 16, 2014 Written by
At the Creative Summit in Skelleftea, there were two main things that were absolutely overwhelming. First was the emphasis on marketing via emotions. Capitalize on the emotions of consumers in order to leverage their loyalty. Adidas VFW sensorial journey was the main example of how to do this. Liz Sivell goes into great detail […]
The Visit to Ericsson
Posted on June 16, 2014 Written by
Ericsson is a Swedish multinational provider of communications technology and services. They are a world leader in the rapidly changing environment of communications and technology. They provide equipment, software, and services to mobile and fixed network operations all over the globe. The company is a powerhouse for many reasons. It all begins with the way […]
The Family of Angry Birds
Posted on June 16, 2014 Written by
Rovio created the most popular and successful game ever, the Angry Bird franchise. Reaching over 2 billion downloads; this game has created a cultural movement within itself. By focusing on fans and not customers, the company is able to stay true to this cultural movement it has set in motion. Ambition and team work […]
Team Potatis: First experience of Swedish Culture
Posted on June 4, 2014 Written by
First experience of Swedish Culture
Scandinavia- Human Capital Summary
Posted on June 18, 2013 Written by
Emily and I set out on our adventure to Scandinavia with the intention of analyzing the manner in which Scandinavian businesses utilize human capital, the hiring and retention practices of companies, and the potential differences that could exist between the United States and Scandinavia. Throughout our company visits, one thing that really stuck out to […]
Survival through Adaptation
Posted on June 18, 2013 Written by
Our last visits in Gothenburg and Copenhagen took us to a start up incubator named Chalmers Innovation along with two established banks with Nordea Bank and Denmark National Bank. Traditionally, the biggest companies in Sweden are owned by a few major owners which has persisted over many years of time. This idea contrasts with those […]
