“Hej” everyone, Bellona and Ayaka here. We’re in our final on-campus class and we’re very excited to head to Scandinavia tomorrow!!! Over the last three days Professor Myhr and our guest speaker Jakob gave us a lot of insight on Scandinavian culture, food, entertainment, businesses, etc. As marketing majors, we are really interested […]
Team Lagom
Posted on May 29, 2014 Written by
The 15 hours of on campus lectures has come to an end. Team Lagom is ready to take on Scandinavian Culture in all its forms. Lagom is Swedish for “just the right amount”. There is no direct translation, but colloquially that is the equivalent. Lagom can be used in almost any situation. As a team, […]
Team Pitea pre trip post
Posted on May 29, 2014 Written by
Milad and I can not wait to get our party on in Sweden!! We will be great ambassadors of Team Pitea and of Chapman University while we pop bottles in Scandinavia. Like any tourists, we like to do our research before entering an entirely new country so we looked at some amusing facts about Sweden. […]
Stena Cares
Posted on June 20, 2013 Written by
On the morning of our departure from Gothenburg to Copenhagen, Denmark, we managed to squeeze in one final stop at the Stena AB Headquarters. This was a pleasant surprise announcement, as aside from learning different ship types, I found what was presented about the company to be most illuminating and interesting. Stena AB is one […]
Scandinavia’s Home Market: The World
Posted on June 19, 2013 Written by
Throughout our trip, there has been one approach to operating a business in Scandinavia which seems much different from the average start-up in the United States. The approach we are referencing is rooted in the business attitudes of operating internationally. For example, a start-up in the United States may have only domestic plans for the […]
Humble Volvo
Posted on June 18, 2013 Written by
Whilst in Gothenburg we had the pleasure of spending a day at the Volvo Car Corporation Headquarters. Not only did we hear from Volvo Cars’ VP of Human Resources, Björn Sällström, but we managed to take a lovely factory tour with our guide, Jonas, and spend an hour test driving some of their different models […]
Scandinavia- Human Capital Summary
Posted on June 18, 2013 Written by
Emily and I set out on our adventure to Scandinavia with the intention of analyzing the manner in which Scandinavian businesses utilize human capital, the hiring and retention practices of companies, and the potential differences that could exist between the United States and Scandinavia. Throughout our company visits, one thing that really stuck out to […]
Survival through Adaptation
Posted on June 18, 2013 Written by
Our last visits in Gothenburg and Copenhagen took us to a start up incubator named Chalmers Innovation along with two established banks with Nordea Bank and Denmark National Bank. Traditionally, the biggest companies in Sweden are owned by a few major owners which has persisted over many years of time. This idea contrasts with those […]
Embracing Green Building
Posted on June 18, 2013 Written by
Following our departure from Gotland, we were thinking about our visit to the Bungenäs limestone quarry and how the architect’s design concept for the land fit with the Swede’s minimalism and all around concern for the environment. To begin with, here is a little background on the island. Unlike the rest of Sweden, Gotland is […]
