After 40 minutes of bus ride, 1 hour of flight after 30 minutes of flight delay, additional 2 hours of bus ride, we finally arrived at Lycksele, a small city northern part of Sweden. Upon arrival, I noticed how beautiful and untouched by the industrialization. Our lodge faced a beautiful lake. I did not expect I […]
Customer Centricity as a Marketing Trend
Posted on June 11, 2018 Written by
The overall theme of our meeting with Anders Bjorklund, CEO of Zooma, was how to capitalize on good marketing through customer centric views. People want companies to understand what it’s like to be them. They want a company that will treat them exactly how they want to be treated. Can you think of a company […]
Future of Green Energy at Orsted
Posted on June 11, 2018 Written by
The future of green energy: Ørsted A/S (formerly DONG Energy) is a power company based in Fredericia, Denmark. It is the largest energy company in Denmark. Through various company visits in Sweden and Denmark, I learnt that companies in the “blackest” industry such as transportation and energy have become more serious and passionate about being […]
Company visit in Copenhagen
Posted on June 10, 2018 Written by
On June 5, we took the train to Copenhagen from Gothenburg. We visited four companies in two days which were Aquaporin, Orsted, Maersk and Financial Stabilitet. Aquaporin is a company provides water purification technology. They created a water treatment with low energy consumption and high rejection of harmful pollutants that ensures safe and healthy drinking […]
Digital Marketing at Zooma
Posted on June 10, 2018 Written by
On our last day in Gothenburg, we visited Zooma. It is a digital marketing agency that is working mainly in B2B with global companies. Anders Bjorklund, who is the CEO of the company gave us an interesting presentation on the issues in the digital marketing area. Currently, using digital platforms has been hot but companies […]
Gender Equality in Practices
Posted on June 10, 2018 Written by
During the 3 day workshop in Lycksele, our team worked to develop on a brand new product called “Blue Dot”, which is an interactive open platform games for children and parents. Blue Dot serves as a supplementary education tool for parents and caregivers at school and at home combined with workshops to promote gender equality […]
Last two days in Stockholm
Posted on June 9, 2018 Written by
We came back to Stockholm from Lycksele and had another company visits for the first day. At Finnish Embassy, we learned why we should invest in Finland. Sweden and Finland had been the same country for over 600 years, which is why they have a close relationship and Finland is considered as a home market […]
Smart Growth in Lycksele
Posted on June 9, 2018 Written by
On the day 2, we traveled to Lycksele which is a small town located in the north of Sweden. We stayed at the side of a beautiful river where we could enjoy the scenery. In Lycksele, we attended a conference and were divided into groups with local Swedish people. At the workshop, we had a […]
Final Thoughts
Posted on June 9, 2018 Written by
There is a lot to take away from the Scandinavian experience. We learned a great deal about a culture that we had little prior knowledge of. Not only that, we were able to experience the region in a very special way. The trip offered a blend of business, culture, and leisure that couldn’t be replicated […]
Global Awareness Regarding International Business
Posted on June 9, 2018 Written by
At our visit with SAAB, a national defense company that specializes in defense products such as radar, weapons, submarines, and planes; we learned that it is imperative to have a global awareness mindset when conducting international business. SAAB looks to sell their defense technology not only to Sweden, but to other countries. Currently SAAB sells […]
