Well regardless if you are a hard core mobile gamer or not you should have heard about one of the most popular games in the world, Angry Birds! Once we got to Finland and dropped our luggage at the hotel we headed to Rovio Entertainment, the company behind Angry Birds. We arrived there and […]
Creative Summit
Posted on June 16, 2014 Written by
At the Creative Summit in Skelleftea, there were two main things that were absolutely overwhelming. First was the emphasis on marketing via emotions. Capitalize on the emotions of consumers in order to leverage their loyalty. Adidas VFW sensorial journey was the main example of how to do this. Liz Sivell goes into great detail […]
The Visit to Ericsson
Posted on June 16, 2014 Written by
Ericsson is a Swedish multinational provider of communications technology and services. They are a world leader in the rapidly changing environment of communications and technology. They provide equipment, software, and services to mobile and fixed network operations all over the globe. The company is a powerhouse for many reasons. It all begins with the way […]
The Family of Angry Birds
Posted on June 16, 2014 Written by
Rovio created the most popular and successful game ever, the Angry Bird franchise. Reaching over 2 billion downloads; this game has created a cultural movement within itself. By focusing on fans and not customers, the company is able to stay true to this cultural movement it has set in motion. Ambition and team work […]
Spotify: Music For Everyone!
Posted on June 16, 2014 Written by
Question: Is it possible to have a global culture for all of your markets around the world? Answer: No Questions: Do you foresee that happening as a possibility in the near future? Answer: On a global scale it is nearly impossible. Spotify has dominated the music streaming industry in ways no other company can imagine. […]
Culture. Evolution. Volvo.
Posted on June 16, 2014 Written by
Yesterday we had the privilege to visit the headquarters of Volvo. It was an interactive and eye opening experience. From test-driving cars to witnessing the innovations behind the scenes, we were able to explore the inner workings of the company. Built around the idea of safety in the early 1920’s, the company has gone through […]
Final Reflections of Scandinavia
Posted on June 15, 2014 Written by
The United States has had a profound influence on the world with Scandinavia being especially influenced. Scandinavia has been heavily shaped by World War II, the Cold War, and the geopolitical landscape since. Sandwiched between the influences of the European Union, Russia, and the US; it has definable influences and yet stands independent. In this […]
Luleå Science Park
Posted on June 15, 2014 Written by
As the group headed south from Kukkolaforsen, a two-hour trip took us to the city of Luleå. The city of Luleå is home to the science park responsible for bringing Facebook’s newest datacenter to date back in 2011. The first presenter, CEO Matz Engman noted that “Facebook has put them on the map, in the […]
Spotify – The art of music storytelling
Posted on June 14, 2014 Written by
As the majority of the group decided to take the local bus to Spotify headquarters in Stockholm, Sweden, Kamran and I, decided to take the 25min walk to see the great scenery. Spotify, as the title say’s, wants to create personal global stories from their music, which is approximately 20 million songs compared to Pandora’s […]
A Networked Society
Posted on June 14, 2014 Written by
“A Networked society” is the motto and core belief of Ericsson, a world wide giant, and what we heard numerous times during our visit of this global firm. To the average consumer the name Ericsson might be completely forgotten or even meaningless, unless they still have a vague memory of their first giant cellular phone […]
