The Future of Transportation

On the first day of our trip to Stockholm we had the pleasure of visiting Einride, a technology company with their sights set on innovating the transportation industry with their zero emission, self driving semi trucks. We were given a very interesting presentation from Christofer Laurell, SVP, Research and Public Affairs at the company. Overall, […]

STOCKHOLM U 🙌🏼

During our visit to Stockholm University, we met with a marketing professor who discussed marketing concepts that underlie the strategies companies employ in the advertisements I am exposed to on a daily basis. These strategies revolve around the concept of country mythologies: the beliefs that other countries possess about the culture of a particular country. […]

Volvo Group

For the last meeting of the trip, we had the pleasure to visit the Volvo Group, located in Gothenburg! The meeting was led by Martin Lundstedt who is the President and CEO of the entire company. It was quite remarkable seeing someone who has over 95,000 employees globally take time out of his day to […]

An Ode to My Favorite Country

This blog post serves as a love letter to the country that I feel so fortunate to have experienced over the past 3 weeks. I’ve found that a lot of the ideals that I hold are also embedded within the country’s values. Take environmental sustainability, for instance: I am an ardent believer in the notion […]

Swedish Sauna Culture

It was first during our visit to the Finnish Institute where we learned just how essential the sauna was to the Finnish culture; as Sweden and Finland are inextricably linked neighbors with hardly any differences between cultures, we also learned how important it was to Swedish culture as well. During our stay in Malmo, Professor […]

Johnny and Rob – Sweden’s Newest Favorite Duo

I’m Johnny, and I’m fortunate enough to have the opportunity to pursue an MBA at Chapman University, the esteemed institution I proudly received my undergraduate from. As part of the MBA program, I’ll be traveling to Sweden in a couple of days with my class to see how Sweden “takes care of business.” In all […]