What agency is leading the change in business and marketing in the Nordic countries?

One agency stands out among the many that are leading the way. It is made up of numerous small, independent individuals and companies that work together, support one another, and contribute to the success of the larger organization. While hosted by Alliance Agency, we had the honor of meeting many members of the team as […]

Smiles before Revenue

Stylt is a Gothenburg-based hospitality design and branding studio that’s been operating since 1988. Over 400 restaurants and 250 hotels globally, design awards from UNESCO to the World Hotel Awards, and a client list that runs from boutique entrepreneurs to major international chains. We visited them through More Alliance, a creative collective that brings several […]

How Social Media Can Help Bring New Talent To New Locations

During our time in Skellefteå, Sweden, participating in PLACENordic – The Place Attractiveness Conference, representatives from many different organizations and countries came together. We discussed what makes people want to live, work, study, invest, and stay in a specific place. One central problem emerged: how to find, retain, and help locations with declining populations attract […]

Volvo and Innovation: Today, Tomorrow, and the Future

Hey everyone! Earlier this week, we had an amazing experience while visiting Volvo headquarters, or what they call the “nest.” We got to meet some lovely and smart people working at Volvo. We were impressed with one person’s presentation, specifically, Alexander’s presentation about the future of Volvo. It was quite interesting to hear that his […]

A Tour, A Gripen, & An Unexpected Career Interest

Our morning at Saab Technologies in Stockholm has by far been my favorite business visit throughout our tour in Scandinavia. I walked in expecting a polished corporate tour and walked out genuinely contemplating about my own future and if it could potentially be here in Stockholm. Our host, Peter Engberg, gave us a tour that […]

Saab in Sweden: Neutral No More

Walking into Saab’s showroom, the first thing I noticed was the hardware. The Gripen with the Swedish flag on the tail. Across the room, a T-7A Red Hawk in USAF livery. Two aircraft, two very different customers. Before coming to Sweden, I knew of Saab through the cars. That brand was sold off years ago, […]

Skelleftea Day 1: The Hub of Creative Minds

We had just spent a couple days in Northern Sweden, particularly the small town of Skelleftea, and this may have been the closest me and Henry have experienced being nearest to the Arctic Circle since I don’t remember my Cruise to Alaska at less than 1 year old. Anyways, when riding over to the Wood […]

What Will Campus Look Like in 2076? A Day in Skellefteå Got Me Thinking

Hej! There’s something kind of wild about sitting in a room full of strangers — academics, business people, city planners, students — and being asked one simple question: What is a campus actually for? That’s exactly what happened today in Skellefteå, Sweden, as part of a workshop called Campus in 50 Years: Learning, Environments, and […]

PlacexNordic Conference & Skelleftea

Hi world! We are reporting from Stockholm inside the Radisson Blu hotel. We wanted to share our thoughts about the conference that we attended, as well as the city of Skelleftea itself. Overall, we liked coming to the northern part of Sweden, where it was calm, and everything moved at a slower pace compared to […]

What We Should Learn to Prepare For a Better Future?

Hello Readers, I am Rose Nguyen, and my teammate Donald and I are both MBA students at Chapman University in the USA. Along with our professor, Niklas, and our fellow MBA classmates, we are participating in a study abroad course at Campus Skellefteå University Alliance today on June 1, 2026. During our visit, we learned […]