Volvo Group

For the last meeting of the trip, we had the pleasure to visit the Volvo Group, located in Gothenburg! The meeting was led by Martin Lundstedt who is the President and CEO of the entire company. It was quite remarkable seeing someone who has over 95,000 employees globally take time out of his day to […]

An Ode to My Favorite Country

This blog post serves as a love letter to the country that I feel so fortunate to have experienced over the past 3 weeks. I’ve found that a lot of the ideals that I hold are also embedded within the country’s values. Take environmental sustainability, for instance: I am an ardent believer in the notion […]

Swedish Sauna Culture

It was first during our visit to the Finnish Institute where we learned just how essential the sauna was to the Finnish culture; as Sweden and Finland are inextricably linked neighbors with hardly any differences between cultures, we also learned how important it was to Swedish culture as well. During our stay in Malmo, Professor […]

Stockholm-Away-From-Home University

On Friday, June 2nd 2022 we had the opportunity to visit Stockholm University. We were greeted by Professor Jacob Ostberg who specializes in teaching marketing and advertising. Stockholm University is regarded as one of the top 100 universities in the world. We got to visit the newer campus part of campus where construction is still […]

Business Sweden

Business Sweden’s purpose is to help Swedish companies grow their global sales and international companies invest and expand in Sweden. They have an array of offices which they utilize to their advantage when helping companies and startups expand. Their value proposition which allows them to reach potential for companies is to shorten their time to […]

Media Evolution

Media Evolution is a nonprofit organization that brings together the innovative tech agencies, the creatives, the big corps, the strategists, and the local municipalities. Their goal is to foster growth and innovation in the digital world. They do so by offering a platform with plenty of formats for sharing ideas, developing competencies, and innovation processes. […]

Volvo Group

Our day started with a tour of Volvo Cars and its factory. We got an inside view of how their vehicles are produced and the steps that are needed throughout the process. We were then able to go and have a sit down with Martin Lundstedt who is the CEO of Volvo Group. Their core […]

Tack-you Sweden

Hello from Gothenburg! During our last stop through Sweden, we have found ourselves in the heart of Gothenburg, Sweden’s second largest city. In such a short amount of time we have explored and obtained a vast knowledge of the Scandinavian outlook on business throughout our visits to numerous companies. We have been beyond lucky to […]

Cutting the corporate bullsh!t, Swedish style

While visiting companies in Sweden, we found there to be a great difference in company culture versus the United States, with a prominent factor being that many organizations are flat, rather than hierarchical, with an open and empowering culture. There’s a great push for everyone to share their ideas, and no one’s opinion is lesser […]

Media Evolution City – fostering community through shared office space

On Jun 7, 2022 our class was given the opportunity to visit Media Evolution City, a space for the non-profit enterprise where earnings go back to the member organization. Upon arriving, we were greeted by the business developer for Media Evolution, Pernilla Lavensson who shared that they are an innovative center and community for digital […]