The Nobel Museum

  If you visit Stockholm, you can visit the Nobel Museum. There is a 20 minute tour on Albert Nobel. He was born in Sweden and separated from his father at a very young age only to be reunited with him in Russia at the age of nine. Although Albert Nobel wanted to be come […]

The Vasa: The world’s only preserved Seventeenth Century Ship

  When you go to Stockholm City, You will be taken away by its beauty. The people are warm and friendly and most of the building are not just plane they have character, and tell a lot about the history of Sweden. One of the most marvelous places to visit is the Vasa Museum. It […]

Team Potatis: Safety Test of Volvo

The name Volvo comes from the Spanish verb verver which means to roll. Volvo means ” I roll”. Volvo was founded in 1924 By two visionaries Assar Gabrielson and Gustaf Larson. Volvo prides its self with safety. For them they can never under any circumstances compromise the safety of the passengers.  We had a great […]

Creative Summit

  At the Creative Summit in Skelleftea, there were two main things that were absolutely overwhelming. First was the emphasis on marketing via emotions. Capitalize on the emotions of consumers in order to leverage their loyalty. Adidas VFW sensorial journey was the main example of how to do this. Liz Sivell goes into great detail […]

The Visit to Ericsson

Ericsson is a Swedish multinational provider of communications technology and services. They are a world leader in the rapidly changing environment of communications and technology. They provide equipment, software, and services to mobile and fixed network operations all over the globe. The company is a powerhouse for many reasons. It all begins with the way […]

The Family of Angry Birds

   Rovio created the most popular and successful game ever, the Angry Bird franchise. Reaching over 2 billion downloads; this game has created a cultural movement within itself. By focusing on fans and not customers, the company is able to stay true to this cultural movement it has set in motion. Ambition and team work […]

Creative Summit 2014 – Day 1

We have been fortunate enough to be invited to this year’s Creative Summit in Skelleftea, Sweden. With so many creative minds in one building, it was a truly inspiring day filled with so many ideas and laughter. The first speaker, Liz Sivell, is a Creative Consultant at Innovation & Explorer. She talked about always innovating […]

Spotify

Spotify is a commercial music streaming service company all of us have heard of. Many of us even have an account and utilizes their service on a regular basis. Actually visiting their headquarters gave us an opportunity to look deeper into their operations. Their building was very hip and young, resembling a typical tech company […]

Team Potatis: First experience of Swedish Culture

First experience of Swedish Culture