Welcome to Lexy and Kevin’s Blog!
We are excited to be touring all of Scandinavia with you and exploring various marketing strategies between the different countries. As Chapman MBA students this gives us an amazing opportunity to tour and speak with international business leaders. Being in a foreign business environment will help us develop a better understanding of global business cultures and how they target consumers in different industries.
Please join us on this fun and exciting journey over the next two weeks and stay tune to see all the exciting adventures to come as we tour the companies of Scandinavia.
